This process seems so archaic to me. We live in an age when I can pull out my iPhone, visit the StubHub app, Ticketmaster app, etc, and purchase tickets to an event within seconds AND have those tickets available electronically on my device when I go to the venue.
People seek convenience, they don't even think about *who* they are purchasing a ticket from. But this system is stuck in the 1970s by asking fans to completely change their behavior and facilitate some arbitrary need to assign ticket sale credit to a school.
Plus, my experience has been that SU sells lousy tickets. Maybe that's not the case now, but I know enough people that have tried to do the right thing in the past and gotten saddled with bad seats and won't do it again (I'm raising my hand here, I got burned buying tix through SU for a long-ago Kickoff Classic and vowed never again).
Anyway, there's gotta be a better way.