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[QUOTE="IthacaMatt, post: 5359193, member: 405"]
I gave a lecture at Newhouse about a year ago. It was a class about sportswriting, and I did a big chunk on how it has changed over time, from more literary style (like Grantland Rice) to more personality driven (like Stephen A. Smith).

I also talked about about ways that student athletes can monetize through podcasts, NIL, blogs, etc.  I got mocked brutally by some people involved in our own NIL efforts for being way out of touch with how much money people really were costing.

I had used publicly available sports articles (and did a ton of online research) regarding who had been paid how much to join a particular team.  I also talked about pro athletes, and how much money people can earn from social media.

Figures that were only 3 months old were already hopelessly out of date.  I think last off-season's basketball NIL went through the roof compared to the numbers that were reported for people who signed for the 2023-24 season.

So yes, it's changing really fast, and it's getting really expensive.
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