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Message: [QUOTE="Cusefan95, post: 5360733, member: 173"] Football is the cash cow. ACC TV contract is roughly 20% basketball, 80% football which puts football around $9MM ahead. Ticket sales revenue value are pretty close. Plus the ACC isn’t stable, so being attractive to other conferences would be a good idea which is going to require football be at least slightly above average. There’s no bad decision that the University could make that would shock me - but the smart long term play is to try to match peers on the football side. [/QUOTE]