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Message: [QUOTE="Cowtown, post: 2396843, member: 2350"] Interesting read: [INDENT] "Television ratings have been down for the past several years, with this year’s [URL='https://nypost.com/2017/11/15/nfl-ratings-maintain-their-meager-2017-average/']down [/URL]5.7 percent. Why? Part of it is just the shrinking of all TV audiences — broadcasters once thought that live sports were one thing people would continue to tune in for in an age of streaming and cord cutting, but that doesn’t mean sports are immune." "The larger problem is that the NFL, like many empires before it, got too large, too cocky, and too ambitious, and it overreached."[/INDENT] True enough, not too much news there, but [I]this[/I] was what really caught my attention: [INDENT]"Compounding the problem — and the frustrations of NFL owners — has been [B]the ascendancy of the NBA[/B]. Whereas the NFL felt like the sport that best fit the cultural spirit of the past decades of American life, it’s the NBA that reflects the future. All at once, the NBA has one of its greatest-ever teams (the Golden State Warriors), led by an inner-sanctum future Hall of Famer (Kevin Durant) and the league’s most beloved player (Stephen Curry); it has perhaps the best player since Michael Jordan (LeBron James), who also happens to be one of the most vital, globalist brand-called-me icons of our time; and it has a freewheeling, deeply pleasant style of play that is both an evolution of decades of on-court style and irresistible to watch. Perhaps more important, it has actively embraced the personalities, and the power, of its players, from the goofy man-child Twitter giddiness of 76ers star Joel Embiid to the Euro-charm of the Knicks’ own Kristaps Porzingis to an unprecedented spate of political activism culminating in the [URL='http://nymag.com/daily/intelligencer/2017/09/trump-rescinds-invitation-stephen-curry.html']still-surreal spectacle[/URL] of LeBron calling President Trump “U bum” on Twitter (which actually shut Trump up; he hasn’t talked about the NBA since). The NBA is vibrant and organic and alive; the NFL feels both toxic and bathed in amber. The league won’t even let the players take their helmets off to celebrate; how much could we possibly be expected to care about these people?"[/INDENT] And I loved this line: "(which actually shut Trump up; he hasn’t talked about the NBA since)" :rolling: [URL="http://nymag.com/daily/intelligencer/2017/11/leitch-is-this-the-end-of-the-nfl.html"]Is This the End of the NFL?[/URL] [/QUOTE]

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