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[QUOTE="kingtidge, post: 71038, member: 994"]
JB's comment on helping victims is right, but he's missing the point on a number of things - or simply preferring to lash out at the media unjustifiably...

It's not the reporter's fault... period. JB hates the media, we know that. He's way off the mark there. The reporters are NOT responsible for PSU's PR around this debacle.

What PSU should be doing (and likely is unless the BOT are completely in left field) is hire a crisis communications PR firm and develop and implement a communication strategy and plan that includes positive developments to address victim's needs.

i.e. What if PSU worked with Sandusky's front charity, cleaned out the management, re-prioritized the organization as a support charity focused on helping victims of child sexual abuse, set-up an annual fund and grant matching campaign whereby they match donations annually to the organization and keep the program and school highly involved and supportive of the charity?

That's something positive the reporters could report on and something that solidifies some real good for the school and community born from the ashes of the very bad.

Also, guess what, that might take a couple week's to pull together with the right PR firm and planning. JB knows that, but chooses to blame the media instead - because that what he always does. He thinks the media is out to get coaches.

JB: It's the reporter's job to make this happen? No it's not.

I, for one, hope that some positive like this does come from this debacle. The only way PSU can bounce back from this is if they own it and show and ongoing committment to helping victims and to ensure something so heinous never happens again.
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