From the Pitt Athletics website profile of Dixon:
"As a youngster growing up in North Hollywood, Dixon had an acting career. He still is a card-carrying member of the Screen Actors Guild. In his early 20s, Dixon was in a Bud Light commercial that featured a woman dunking on him. The commercial was one of the more popular basketball ads of the year and aired on virtually every basketball event. At age 12, Dixon fired a space gun in a commercial for Mattel. At age 10, he was the star of a TV commercial for Rice Krispies, pretending to celebrate a birthday while eating cereal. At age 5, he did a TV commercial for Volvo, sitting in the back seat and smiling while his father played the driver. He was also in a Kentucky Fried Chicken commercial."
If he has Hollywood connections/aspirations then maybe it does make a bit of sense.