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Message: [QUOTE="reedny, post: 1808610, member: 1423"] Interesting point. Our brand in Buffalo is in need of some burnishing. It's a pro sports town, but the college grads/fans there represent a largely-untapped market for SU. As you mentioned, the Pegulas/BIlls have a presence in Pittsford and have been marketing Rochester for some time hoping to expand East into central NY. Of course, they could do this by signing some SU Players .. (duh). But there are other possibilities .. SU/Bills events, etc. Not sure about sharing a channel with them as their audience demographic is different than ours. [/QUOTE]