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[QUOTE="dyedorange, post: 1967263, member: 3729"]
It seems like that kind of thing should matter, but I'm not sure it matters as much to the one-and-done types as does the general allure of UK/Cal.  Rightly or wrongly, UK is perceived as being the best at getting guys into the NBA.  They get a TON of exposure from ESPN, et al, and any recruit knows they'll benefit from that and elevate their own profile.  Then you have the top-notch facilities as another selling point.  Other, more nefarious, factors (cough, cough, bags, cough, cough) may be involved as well, but UK already has a lot going for them as a brand without that.

But more than anything, UK/Cal have created this  idea that they select--and GET to select--only the best recruits for their team every year.  That reads as POWER to these kids, and by going to UK they're associating themselves with that power.  Being chosen by UK means they're special.  Of course, at this point it's all self-perpetuating: the best kids go there because the best kids go there.
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