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[QUOTE="Chip, post: 359305, member: 19"]
Another wild card in this, is how much revenue is added from ACC membership, or NYC games, or any of these sources that were not sources in the past 10 years?  Could some of that be used to unbundle?  At the end of the day, it's about revenue, no matter what the form is.  You have to have enough to cover your costs, and whatever profit you deem acceptable.
 
So right now, we start at a place that most P&Ls would like to start.  Here's a bunch of revenue.  Now figure out how you want to invest in your program and your overall cost structure.  It's usually the other way around.
 
Maybe their big hang up is that the hoops seats have similar type bundled donations and they are all full.  But no reason why the pricing structures can't be completely different.  They have to figure out a way to get all of those seats filled.  It really has to be one of the only teams in organized, revenue generating football that has such a glaring amount of empty seats between the 30s, but full upper deck end zones.
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