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Message: [QUOTE="TheCusian, post: 1421382, member: 2585"] Dear lord no, sweet K. Explaining how an offense works to media is harder: - less time (5 minutes of air time vs every day practice, reps, film, etc) - less knowledge (the media are generally not football players - so you're dumbing it down to bite sized chunks or referencing things they might know ie. Carroll's offense, etc) - broader audience (presumably the public will be getting that same info at some point so it has to be digested by Joe Schmoe) - avoiding cliches and sound bites (you guys would kill him if he just said "multiple" or "west coast" - I think Lester's the type of guy who is going to try to be honest about it. Trying to get away from straight coach speak) In short being a good marketer of your offense to the media is far less important and is much harder than teaching/installing it internally. [/QUOTE]