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Message: [QUOTE="Phillymoose, post: 1164632, member: 254"] The fixed costs of distribution are actually quite low. The fixed costs of using an antiquated distribution channel is definitely very high. There was a time and place for such distribution, but it has passed. As the content creators come to realize it, the momentum of change will accelerate. Right now Stern's calculus tells him to stay put. The moment that spreadsheet produces a different result, he's gone. And the results of that spreadsheet are slowly evolving with every passing day towards his departure. [/QUOTE]