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[QUOTE="MadNY3, post: 3968913, member: 441"]
Love your passion. Sincerely. Think you are co-mixing "branding" and "marketing", but get your point. The team they have are not conceptors, but more executors. Tickets/Sales oriented. Have some young illustrators and graphic designers that seems pretty good, but no branding of any significance will come out of this group.

It was new and memorable at the time, then could not be sustained due to money and mockery of the football team (and the hoops team was ok, not great.)

Marketing a bad product is the worst - which is why most people don't like advertising professionals. The hype heading into 2019 was really good, and it predicated to build momentum, money (ticket sales/merchandise) and perhaps even grow the brand. Flop city. No marketing can pretend otherwise; the only thing you have left to sell is the gameday experience, which the Dome was not crushing before the upgrades (no big video board, awful wifi, sound, food.)

Boeheim transcends. EVERYONE related to basketball knows him. Syracuse basketball also had a recruiting drought during his time and hoops attendance hit a decade (ish?) low in 2016...when we won gold. (And Boeheim doesn't seem to be mellow with the press or anyone...he made national headlines multiple times last year for comments made about a Duke kid, etc. Just sayin'.)

No. one. cares.

Two programs make the money. The other programs lose it. As a private school with a small endowment, the President's Cup is fool's gold for a SYRACUSE. Support the money programs to make the biggest impact is a reality.

Again, love the passion/perspective. The fun of the Internet is you and I can have different opinions, and no one is necessarily wrong.
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