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Message: [QUOTE="Townie72, post: 282218, member: 780"] I get it ... or at least I'll trsut you. But how much time shifting and commercial avoidance is going on in the rest of whats on TV? On another topic --- and borrowing on your expertise --- I have increasingly become a fan of European soccer on TV (Fox Soccer Channel, FCS + and GOL TV). I think there's a wider audience for it in the US based on the quality of the play, the athleticism, the drama and the spectacle one sees. But, with a running clock, there are no opportunities for commercails except at half time (and pre and post). Does this significantly lower the value to advertisers and the willngmess of the networks to show and promote UEFA, EPL, La Liga or German and Italian soccer? [/QUOTE]