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Message: [QUOTE="MadNY3, post: 321759, member: 441"] For those who think Penn State is destined for perpetual brand failure...wrong. Blame the past on those no longer there. Go over the top to put controls in place. Help kids and support preventative sexual abuse for children. And focus on the current players, coaches and adminsitrators to position them as the unfortunate handed to deal with the blindingly evil (non)acts of the Sanduskys, Paternos, Curleys, etc. O'Brien also has been extremely impressive. And knowing the crisis communications team they hired (Edelman), if they keep following the script and follow through action wise, they will be able to deal long term with the stuff their predeccesors will rot in hell for. [/QUOTE]