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Message: [QUOTE="Millhouse, post: 472009, member: 78"] the best research was by david romer a while ago. big time economist, not some schmuck. everything else just puts a different spin on that paper. [url]http://www.mth.msu.edu/~ywang/Misc/David_Romer_JPE_April06.pdf[/url] i think it's explained best in Thinking Fast and Slow aka best book ever when people can't answer a tough question, they substitute one in that they can "quick 4th and 4 does kicking maximize my chances of winning or does not kicking? i don't know that's a hard question! substitute question time! does kicking maximize the amount of time where i have any chance at all? that's an easy question YES! KICK!" coaches could easily replace their current stupid rules of thumb with smarter ones that are just as easy to remember. like don't punt inside the 40. i can't believe that's something i have to hope marrone figures out. [/QUOTE]