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Message: [QUOTE="Millhouse, post: 472122, member: 78"] if players and coaches were rational, they wouldn't feel like they gained or lost momentum as much as they do they only reason teams feel like a failed 4th down gives the other team so much momentum is because they're irrationally biased about the outcomes in the first place i doubt that the kids in arkansas sweat it too much when they don't convert because they've been through it enough to know it's not a big deal and their coach teaches them the math [/QUOTE]