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Message: [QUOTE="Horn88, post: 2869460, member: 7087"] I think the easy answer is to just allow any student-athlete in any sport to profit off of their own likeness. It relieves the school of that minefield you mentioned and calls the bluff on the argument that schools can't afford by more or less saying "OK, you don't have to worry about it and there are no added expense items to your annual P/L." Let the free market tell these players how much they are or aren't worth. I think schools don't want that because it means less money for them. Say I own Car Dealership ABC right now and I give $20K to SU. In this set up, maybe I give Battle $5K for a commercial, ED $5K for a commercial, a lacrosse player $5k for a commercial and then write SU a check for $5k. The school loses $15k from that donor and then see a similar effect trickle across other various donations. That IMO is why they don't want to let players profit off their own likeness. [/QUOTE]