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[QUOTE="anomander, post: 1043799, member: 2766"]
you have the wrong idea of exactly what it is.  like others have said twitter is what you make of it.  as for our coaches using twitter i think it is a great tool, and has many benefits for the program.  it's free advertisement for your program.  eric white is always tweeting out pictures, or other University related material promoting the school in a favorable manner.  it's a good way of subtly shaping kids view of the school.  if a prospect has followed Eric White over the past year they now know...

- the movie The Express was based on Ernie Davis a Syracuse grad.
- the honor and tradition 44 means to the program
- McNabb, Freeney, Harrison, Pugh, and Art + Chan Jones are all famous alumni
- how respected our S&C coach is with current NFL alumni
- facility updates, with pictures
- the Cuse app
- a nationally recognized business and broadcast school
- other famous alumni 
- countless beautiful pictures of campus
- many other videos of team workouts, and other Syracuse University related material

It's free advertisement where we can control the information that is being sent out. if you can't understand the value of that i don't know what to tell you.
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