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Message: [QUOTE="OrangePA, post: 308061, member: 204"] From the BYU article "The conference has cornered the market on high potential markets: San Diego, Houston, Memphis, Orlando and Dallas join the conference’s existing footprint that covers NY/NJ, Cincinnati, and Tampa. Still, the incoming programs from those major markets are all unproven commodities. BSU breaks the conference’s business model as a smaller market program, but with a track record for success. Representing the Salt Lake market, BYU offers the best of both worlds as a proven football commodity, and the No. 33 TV market. The benefit is too much for the conference to ignore." This is what I have been mentioning - the BE and large TV markets. The large market approach - the same approach that Dave Gavitt took when the BE was created, has to have some TV impact. [/QUOTE]