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Message: [QUOTE="Scooch, post: 419251, member: 628"] I do think that regarding TV most decent writers are referring to the broader market, not just the 5 boroughs. That being said, the relationship of Rutgers to the NY DMA is a lot different than most other, if not all other, state schools and their respective home markets. I mean NJ doesn't have a DMA, its split in two: NYC and Philly. I don't doubt that there are concentrations of Rutgers fans throughout Jersey, but obviously the interest wanes the further north you go on the Turnpike. Westchester County and Fairfield County, CT are part of the NYC DMA, and no one gives a rip about Rutgers there. This isn't like Maryland who can at least "claim" the entirety of the Baltimore DMA. Or BC who can "claim" the Boston DMA. Rutgers can claim a piece of the NYC DMA, and maybe a piece of the Philly DMA, but not the majority of either. [/QUOTE]