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Message: [QUOTE="SU2NASA, post: 3118470, member: 800"] This will end up having to do with likeness value for those few athletes, but I can guarantee that beyond the top 5-stars, that the likenesses of many, many more players will be bought to gain their commitment, with zero interest in any type of marketing investment. The winners and losers of the recruiting race will be those with the largest money cannons. It’ll only be surprising as the combination of high-value brands and alumni/boosters that are willing to open their checkbooks. [/QUOTE]