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[QUOTE="Townie72, post: 3126335, member: 780"]
Why should the NCAA care?

Sounds like it would be a boon to them. More lawyers, more staff members required to supervise this. Sounds like a bureaucrats dream.

I mean other thinking its a wrong-headed thing that it's members abhor because they know it will be nearly impossible to control and police. They've been trying for years to insulate these programs from outside / booster involvement. This will be heading in the other direction at warp speed. (You may have read about Nike and its games in the recent past. This would be like that, except on steroids.)

I can imagine what'll happen at schools like Louisville with a huge fan base and a desire to raise it's visibility and reputation for anything but Academics.

And does anyone actually believe that this can be fenced off to the Revenue sports?

First of all, I can make any sport "profitable" or "non Profitable" based on internal accounting. But beyond that if you don't think that the women will get the same benefit and eventually the same money, you haven't been paying attention.
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