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Message: [QUOTE="RandomGuy, post: 3128160, member: 6422"] The endorsements and television $$ began destroying the amateurism model in the early 1980's. Example. The highest paid coach in 1982 was Bear Bryant, with a university paid salary of $104,000.(the rest was TV $$) That's $276,500 in todays $$. Expensive, but he was worth it.(Sherrill $95k ($252k today)-Switzer $48k($127k today) In 2019, there are at least 25 coaches making, $3,725,000 more than Bryant. While I applaud their ability to earn a great living, it exists because they followed a professional model, blurring the lines of amateurism. It has resulted in huge profit taking at every level of university athletic departments. (As well as bloated expenses) The model of amateurism was destroyed by the Universities, themselves. [/QUOTE]