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Message: [QUOTE="Sherman20, post: 5113792, member: 6357"] First of all, you can’t look at one year trends. Ratings for the NBA playoffs declined this year because there were a number of blowouts and non-competitive series that dragged the numbers down. The NCAA tourney ratings have been down a little bit but it still pulls in huge numbers for CBS and their sister networks. Second, more people these days watch via streaming and on-demand, and all of those viewers aren’t necessarily captured by Nielsen metrics (though it’s gotten better). Third, live sports are still the most valuable commodity because it’s appointment TV that people usually watch live (not in delayed playback), so they’re ostensibly watching the commercials. It’s more valuable to advertisers. Finally, despite the bubble bursting on streaming television, sports leagues are still signing record media contracts sports programming is still seen as a great way to reach consumers. [/QUOTE]