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Message: [QUOTE="mscanlo, post: 421017, member: 830"] I know a lot of people think Rutgers/Maryland is like a country club inviting the poor. What value does it bring? However, I either saw or read a very good point. With DVR, people are watching fewer and fewer commercials. Thus, the advertising dollars for tv are shrinking or shifting. However, most people watch sports live, and thus watch commercials. I believe many companies are banking on the belief that the majority of tv ad revenue will shift to live sports. In the end, it may be about securing games to keep eyeballs on your station (why NBC Sports is so deperate to secure programming that will attract eyeballs) [/QUOTE]