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Message: [QUOTE="All4SU, post: 4500688, member: 381"] The problem with applying typical market forces to NIL is this: In the real world, money and investment is driven by a profit incentive. With college football, it’s emotional. It’s about big donors who want Ole State U. to be the top dog. They don’t even care if the money doesn’t have a monetary yield. They just want to puff their chests out and wear ugly college logo pants. [/QUOTE]

Verification: What is a Syracuse fan's favorite color?

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