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Message: [QUOTE="Scooch, post: 1094713, member: 628"] That technology isn't as much of a holy grail as some might think though. For example, most cable boxes never turn off, so there can be hours and hours of "viewing" to the last channel on before the TV set was turned off. Cable companies can't measure the set, just the box, There's also some level of disconnect between viewing levels and value of a network to customer retention and/or acquisition. Meaning, USA may be viewed a lot, but less people consider a "must have" network that would cause them to keep a cable subscription. Sorry, I know too much about this stuff and I feel compelled to comment against my better judgement! [/QUOTE]