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[QUOTE="texascpa, post: 1006635, member: 468"]
Greed by whom, though?  Millions of fans love the game and want to watch the games.  ESPN, ABC and CBS want to reach those fans as part of their business model.  Companies want to reach those fans in order to sell their products, and will spend a lot of money to do so because they know they will get a good return on their investment.  ESPN will sell those spots to those companies at a rate that ESPN will make a profit and extract as much from those companies as the companies are willing to spend.  ESPN then will need to pay for the content and production of that content to continue to attract those companies, and will do so at a rate to keep other broadcasters out.  The schools want to extract as much as they can to cover the costs of their product, that ESPN/ABC/CBS is willing to pay for; a product that must be more than acceptable in order for future revenues to increase to keep up with future cost increases.

So, we can call it greed, but it really stems from the fact that this brand of product (college football) has a large following that others want to engage with.  This is how all competitive, "free-market" enterprise models work.  Where do we cut off the greed?
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