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[QUOTE="kcsu, post: 3779194, member: 528"]
All of your examples are flawed. The reason is that when the kids plays in armory square he isnt also promoting SU. Simply put the school in the case of an athlete has as much if not more to do with the athletes likeness becoming marketable than not. If said athlete didnt have the platform provided them by the school and the exposure and everything else that comes with it their marketable value would be nothing. Lets say that Kadary was killing it on a pick up court back home. Would somebody be willing to pay him for his likeness?  A musician or any individual who can be paid to do what they do on their own without a plateform is obviously entitled to be paid for it. My point is without the school, the ncaa, the exposure the athletes wouldnt have a marketable advertising value. Sure they might get hired by a summer camp to teach basketball but they would not be paid to endorse a product and i doubt anyone would  buy a t shirt with their picture on it. Last point. The athlete has options. They can play in the G league or they can pursue another profession.
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