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Message: [QUOTE="Scooch, post: 1747810, member: 628"] Diaries are only used in very small local markets. Most will be phased out soon. It's antiquated, but electronic metering is expensive and the ad revenue in those markets isn't much, thus local stations and ad agencies don't want to pay for the upgrade. National ratings have been generated by passive meters since the 80s. Most major and medium sized markets have been metered since the 90s. And you can't choose who gets it next. Nielsen uses an area probability sample for that so the data is representative. [/QUOTE]