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Message: [QUOTE="Orijinal, post: 4926279, member: 2359"] How can it not be? I'm not saying that the school pays the player for their performance (which is not allowed). I'm saying the business is paying the player for their name, image and likeness on their product/service. A player doesn't have a name, image or likeness that moves the needle if they don't perform ...or if they are an offensive lineman that nobody knows anyway. So, if I'm a business, I'm not giving away money to a player that is not actually going to help my product/service (meaning they better be recognizable ...meaning they have been a proven performer) [/QUOTE]