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[QUOTE="Cusefan95, post: 1870273, member: 173"]
Some NBA teams tried a few years ago virtually giving away tickets (selling for $1 day-of-game)...they had very few takers, but successfully irritated people that paid more because it devalued those seats.  Giving away tickets isn't the slam-dunk way to get students in the door, because they have absolutely nothing invested...its really easy to just decide to do something else last minute.  Schools like Tennessee can do it because there is more demand than supply; that is really the only way free student tickets makes any sense.  Otherwise the odds are you are giving up revenue for a minimal increase in attendance.

In this case it looks like McDonald's effectively paid SU for the tickets - they'll get advertising considerations, SU gets the good PR of giving away tickets to students, the student section will see a couple hundred more students than it would have otherwise (not enough to really matter)...and we'll repeat this cycle endlessly until Syracuse fields a winner that students actually want to see - because that is the only way to see a sustainable increase in student attendance and involvement.
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