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Message: [QUOTE="BVille44, post: 1747722, member: 5408"] AD Coyle made another great hire in February which is going to have positive impact on marketing and football ticket sales. Here is his bio from Cuse.Com. Syracuse native Anthony Di Fino is joining the Orange Athletics Department staff as associate athletics director for business development. An experienced athletics administrator, Di Fino's role will focus on developing strategic marketing campaigns intended to cultivate community relationships and build support for Syracuse Athletics. He will work as a member of external relations team that steers decisions on marketing, fundraising, ticketing, sponsorship and communications initiatives. Di Fino's athletics administration experience includes roles at IMG Learfield (IMGL) Ticket Solutions and in the athletics departments at Army, Columbia and Fordham. In 2013 he was named IMGL General Manager of the Year and the following year earned IMGL's Executive of the Year award. Since 2011, he has risen through the ranks at IMG Learfield Ticket Solutions. He was the general manager for IMGL at the University of Akron from 2011 to 2013 and served as the General Manager at Penn State from May 2013 to August 2014. His career with IMG Learfield was advanced in August 2014 when he was promoted to IMGL Northeast Regional Manager. In this role, Di Fino has directed the sales efforts for 13 IMGL properties, instituting pricing strategy, developing sales schedules and campaigns and overall marketing strategies, in addition to supervising the general managers at each property. During his tenure at Akron, Di Fino led a sales team that increased new revenues by 72%, which were highlighted by a 860% increase in partial plans and 91% growth in group sales. At Penn State, he led the sales team to two straight 5,000+ new season ticket years, and grew group sales by more than 200%. Prior to joining IMG Learfield, Di Fino served as the assistant athletics director for ticket sales and client services at the United States Military Academy, overseeing all ticket sales efforts, tailgating and market strategies for West Point. Previous roles also include ticket manager at Columbia University and marketing assistant at Fordham University. Di Fino is a graduate of Fordham University (BA, 2006) where he was a member of the football team and Columbia University (MS, 2009). [/QUOTE]

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