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OT: From Adweek - A la Carte Is the Worst Idea Anyone Has Ever Had
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[QUOTE="sutomcat, post: 713419, member: 27"] I disagree. People are paying for what they don't want right now. I know this because I am one of them. I know this because everyone I know is unhappy about cable TV and the way it is set up. If say, you want the B1G network, you are forced with TW to buy a premium sports package that includes a bunch of other channels you probably won't want (ones my friends don't want). The options customers have been given for buying cable are extremely limited and are clearly being designed for the benefit of the cable companies and their partners providing the content. This is why people are dropping cable and getting their content from the Internet. When you get content on the Internet, it is ala carte. Ala carte is here and has been for years. The content available continues to grow steadily, the market for it continues to grow steadily and I think it should be clear to everyone that this isn't going to go away. If I produce top quality content, and I can distribute it on the Internet and cut out the middle men (cable TV companies), why in the world wouldn't I do it? People like Louis CK are doing this now, and so are the major TV networks, even the premium content channels. I fail to see how eliminating the middle men in the distribution process is going to cost consumers more money in the end. Cable TV will still be around for a long time. There are people who don't use the Internet, don't like it, hate computers, etc. They will continue to subscribe but I think the competition the cable and satellite companies experience from Internet based distribution of content will put pressure on them to lower prices and give their customers more choices and control over what they are getting and paying for. Some channels/networks will die as a result. Some will change and survive. Some new ones will emerge. I don't care if I get the content I want from a cable TV company or directly from the Internet, as long as I am not forced to pay for content I don't want. I think the majority of the country agrees. Hence the [URL='http://www.forbes.com/sites/ycharts/2013/07/24/a-closer-look-at-cable-tv-subscriber-defections/']dramatic changes we are seeing with with cable TV subscriptions[/URL]. [/QUOTE]
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OT: From Adweek - A la Carte Is the Worst Idea Anyone Has Ever Had
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