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OT: From Adweek - A la Carte Is the Worst Idea Anyone Has Ever Had
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[QUOTE="Phillymoose, post: 715935, member: 254"] ok. Internet Protocol is ubiquitous. Proprietary networks are ridiculous. The cost of distribution is dropping with each passing day, so the distribution middlemen, traditionally content aggregators and proprietary network owners, have shifted to becoming real estate agents relying on content exclusivity. So the original point - 'cable' stands for those intermediaries, and they are dead meat - and they know it. The future is simply getting what you want, when you want it. If you know you are going to want something in advance, you can pay for a lot of it, in which case the provider provides a discount in exchange for revenue assurance. (e.g. NFL Sunday ticket type package) And providers can certainly get together and package 'like kind' content - because it is easier to administer and more attractive to sell. This is what a healthy market looks like... call me crazy. And I totally agree the government should stay the out it - however.. the traditional players lobby for legislation as well... a lot of which is stupid and anti-competitive - contributing to barriers to the emergence of the healthy market. No stopping the momentum, however. The RIAA had a lot to lose too. So did Tower Records. [/QUOTE]
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OT: From Adweek - A la Carte Is the Worst Idea Anyone Has Ever Had
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