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[QUOTE="cuseinchina, post: 720087, member: 3079"]
If you guys are right and the consumer will demand the bundle once they see what a la carte looks like...why the heck are the cable companies fighting so hard to keep it from coming - there is no reason to fight a battle you already think you've won it just causes collateral damage to the industry. The reason they oppose it is because they know that bundling is a monopolistic practice and a ripoff to most consumers.
 
Good content providers have absolutely nothing to fear from a la carte. Nor do niche channels that have a core following. In fact they will see margins go up as they no longer have to cut in the cable co. But why should my 70 year old father-in-law who watches PBS and BBC world support ESPN's propensity to overpay for sports content? It just doesn't make any sense. Again if you think bundling is great, let the market work its will and most people will stay bundled. But imposing bundling is un-American and anti-competitive and presumes that the vast majority of garbage produced for TV is some kind of public good to be protected.
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