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Message: [QUOTE="IthacaMatt, post: 732690, member: 405"] But you see, the opposite is also true - the only reason ESPN can charge $30 a month is because the true price is hidden in the bundle. There is zero chance that individual stations would be able to price their product as they do now. No one is going to pay more than $100 a month for TV service, and most will opt to pay less, with probably around $50 being the amount people would willingly pay. Networks with multiple channels (and who doesn't have them today ...) will bundle their full package, I would guess. Where is Millhouse to come in with his rants about the cost of higher education and health care services? If there were no easy access to the cash, and the payment was not indirect, then people wouldn't willingly pay what's being asked of them. [/QUOTE]