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Message: [QUOTE="SU91, post: 5175098, member: 8807"] A lot of people make the argument that these rankings don’t matter because of how they’re formulated. However, they do matter because prospective students use these rankings to make a determination of what schools they’d like to attend. As long as SU maintains the perception of not being a serious academic institution, the downward spiral will continue because well qualified students will stay away and less qualified students will choose to attend. The downward momentum will continue. SU needs not only to take corrective steps academically, it needs to “game” the rankings system and launch a sustained PR campaign before it’s too late. [/QUOTE]