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[QUOTE="supp, post: 5177470, member: 702"]
USC kind of proves my point.  The real cost to attend is close to UCLA's, according to US News.  That means a lot of top students there get a serious discount on their tuition rates.  If you want to stay in or go to school in LA, it's a good option.  SU is less competitive with the SUNY schools and is in a far less desirable area than USC.  Same with Carnegie Mellon in PA.

The good news is that SU can become more competitive if it lowers costs.  But there is also a ceiling on how high it can rise.  At this point, survival in the long-term requires many private schools to do a serious rethink of their financial model.  The top schools with billions in endowment have less to worry about (even so, they are leveraged to the hilt).  But the second and third-tier institutions are in a more precarious position.  Birth rates never recovered after the 2007-8 recession and there is a reckoning just around the corner as that post-recession generation comes of age.  Backlash on immigration and visa policies means that the hopeful plans that schools made about making up for that shortfall in other ways are now increasingly unrealistic.
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