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[QUOTE="RF2044, post: 2777072, member: 40"]
The purse strings open much more easily when the football team brings in an expanded pile of revenue.  Not just from ticket sales, but also from merchandise / concessions sold during games.

This is from several years ago, but I remember Gross speaking at an event [may have been around the time of Marrone's first game against Minnesota, which was close to a sell out] that having a near-full capacity crowd isn't just an advantage during the game, it also generates about $1M in revenue, when you add up ticket sales / concessions / merchandise.

[again, just paraphrasing what he said -- can't validate the math behind that claim, but it is a nice round number for this hypothetical].

Not surprisingly, the amount of revenue declines exponentially with a decrease of butts-in-seats.

For a long time, football has been underachieving as a revenue generator in direct correlation to our on-field performance being subpar.  But now that we're playing an exciting style of play again, winning games, ranked, etc. the [U]POTENTIAL[/U] is there for football related revenues to jump.  And if that's the case, then reinvesting some of that money whether into AC salaries, more staff for football operations, into facilities, etc. shouldn't be as difficult to do.

It's a lot easier to make the decision to proactively invest when you've got a surplus of funds instead of having to make a choice whether to spend limited funds on option A at the expense of option B.
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