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Message: [QUOTE="upperdeck, post: 350378, member: 474"] ticket revenue is something they can control, in the large scheme 40K at $30 for 6 games is 7 million. they are selling thousands at $20 a ticket and thousands for more than $30. the revenue is somewhere along that and Im not sure how close to 40K we really get paid seats but if we are suddenly bringing in 5-10 million more with ACC money the next step is filling the seats. you have to start with the students we need a consistent presence. then you need to work with the youth programs and kids pricing we have cheap enough seats for people to get in the door, we dont have the incentive to make enough people want full price seasons. thats where i would lower the price. the $100 seats are fine but where is the next level price break.. and thats only a cost of a few hundred K to the bottom line. [/QUOTE]