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Message: [QUOTE="MadNY3, post: 1798542, member: 441"] It's not altogether true. My firm was retained by an NFL team last year seeking ways to bring more value to local area sponsors and help them bring more value to season ticket holders+ to go to the game. That's the type of revenue kept and creates a healthier, more vibrant organization. They offered reducing the annual sponsorship for a national brand - from $1.5m to half that - in return for giving season ticket holders who attend extra value by using its product/services BASED ON ATTENDING games. Ticket buyers matter. Even the non corporate ones and atmospheres are meaningful. Reducing capacity for single-use stadiums is a no-brainer. The multi-purpose ones have many masters to serve (e.g. gun for an Olympics bid, concerts, etc.) but you do not need as many seats...but the seats you have should have butts in them. [/QUOTE]