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Message: [QUOTE="Capt. Tuttle, post: 4509096, member: 191"] NIL has been around since whenever athletes and actors started pitching products. I had a good friend who used to do that stuff, but in a different arena (like licensing Thomas the Tank Engine and Teletubbies.) Charles Schultz was one of the first to use it for a non-human, when he licensed Snoopy’s name, image, likeness, to Met Life for the blimp. (He was looked down on by other comic strip writers. Not unlike the way some are looking down at the college athletes now.) The only thing new is that college athletes get to be openly compensated. In actuality, college athletes have been pushing product (Nike, Under Armor) for decades: they just didn’t get paid for it. At least schools gave them room, board and tuition for advertising for the schools. [/QUOTE]