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[QUOTE="HtownOrange, post: 2669114, member: 622"]
The long play (20 or more years) is probably that the P5 negotiate a TV deal jointly, as does the NFL, MLB, NBA, et al.  Considering the B1G got such a boost with generic ratings all around, the conferences know that TV has been underpaying for decades and is still keeping the lion's share of the revenues.

Recall that no conference wants to be cut out of the P5 but the reality is that the Big12 sucks in terms of generating revenue, with the PAC not far behind.  The three eastern conferences generate much more money.  Take a look at the population maps, the populace is greatest east of the Mississippi and west of the Mississippi is much greater in geographic footprint.

Eventually, the Big12 and PAC will fall behind or be "subsidized".  The reality is that the P5 needs each other (and possibly a few more) to keep the highest level of returns coming in.  Pooling all resources together for one negotiation would make the whole that much more powerful.

With cable losing households (no, they won't go away) and streaming gaining in popularity, conferences and teams gaining in TV production knowledge, and networks pocketing a lot of cash for less comparative expertise (as well as labor - the schools can use student labor at a fraction of the cost!), it makes more sense to band together.

If the P5 bands together as one negotiating team, realignment could occur based on geography and without much of the drama.  Changes aren't permanent, but change is.  ([I]Tom Sawyer[/I], Rush)
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