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[QUOTE="pokercuse08, post: 4884787, member: 6535"]
There's a reason the NCAA is suddenly interested in letting schools directly pay players. Part is the chaotic nature of the current NIL landscape. The other is probably related to private equity. My first instinct is that they're trying to keep it out, but it could be the opposite.

But I could see a scenario where athletic departments invest through PE, which turns around and pays players through NIL, operating as a slush fund and taking a cut. Then they go out and line up brands and maximize the return on the NIL payments they're making.

So for example, Football U invests $10M in a PE firm's football fund, which pays out $9M of it to players and keeps $1M. The PE firm then signs the players full and exclusive NIL rights, and negotiates with Nike or Buffalo Wild Wings, or whatever. Then they split that with the school. It improves efficiency cause BWW can pay to have a player at 50 different locations nationwide on whatever night, and the PE firm already has the players.

Or PE invests, say, to help an angry state school in Florida buy it's way out of its conference. In return they get X% of their conference revenue in perpetuity. Or a cut of their gate, or something similar.

They'll probably get involved in conferences and TV deals, too.

I don't know if it'll get to a point where PE is just running minor league teams and licensing the school name, logo, and mascot, but maybe...
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