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Message: [QUOTE="texascpa, post: 5041296, member: 468"] I struggle with discussing this without coming off as an ahole, but how do implement these with a private/public company? NIL is legally between two non-school (currently) parties, one of which is the player. NIL goes beyond the cooperatives. So how do you apply this to private/public company contract with players? Basically, you are saying Dr. Pepper that they have to structure their NIL contract with college athletes using your framework. That ain't happening. Would you apply these same rules to the NFL, NBA or MLB? An NFL player gets traded doesn't mean they lose their Geico partnership. [/QUOTE]