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[QUOTE="wfschrec, post: 5590473, member: 361"]
The promotion and the offer
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[*]In 1996, PepsiCo launched its "Pepsi Points" promotion, where customers could collect points from bottle caps to redeem for prizes like t-shirts and sunglasses.

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[*]A commercial showed a protagonist getting to school in a Harrier jump jet, which it claimed could be obtained for 7 million Pepsi Points.

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[*]The commercial ended with a humorous disclaimer that the jet was for "fanciful" purposes.

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The lawsuit and its aftermath
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[*]John Leonard, a business student, saw the commercial and realized that a loophole allowed him to purchase points for 10 cents each.

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[*]He calculated that purchasing 7 million points would cost him $700,000.

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[*]With help from investors, Leonard mailed Pepsi a check for the required amount, requesting the jet.

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[*]Pepsi refused, stating the commercial was a joke and returning the check.

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[*]Leonard sued for breach of contract and fraud, but the court ruled in favor of Pepsi, arguing no "reasonable person" would have taken the offer seriously.

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[*]The case, Leonard v. Pepsico, Inc., is now a landmark example in advertising law, influencing how companies create and word their promotions. 
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