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Message: [QUOTE="cuseinchina, post: 936226, member: 3079"] I've built many hundreds of financial models...and yes anyone can be taught to do it because it's mechanical. But you can't value an investment accurately or say what it's return is without considering intangibles because they have very real economic value that would be realized if you could sell the asset in its entirety. even if you just limit to what was the direct financial benefit in tax to the state you would need to include the return on investment in SU's brand to have anything approximating reality. Anything else is just to produce a negative talking point because it will inherently undervalue the investment which fits your narrative nicely. cfo's make bad ceos - your thinking says a lot about why that is. [/QUOTE]