that's a fleeting thing though. Penn St, two years ago, was as down as possible. They didn't decide to go with zany helmets. We were, when I was at Syracuse in the early/mid 90s, a premier program. We're at best mediocre right now but that doesn't mean we can't re-establish our branding with a traditional look.
We can't bend over for Nike anymore.
Here's the problem--we had a sustained run of excellence that lasted about 12 years, from 87 - 98, and then the 01 season [which is more of an aberation than norm, given what's transpired since]. You and I know that SU has a proud tradition, and we can sell [at least to a certain extent] the association with Jim Brown, Ernie Davis, the Heisman, the Express, etc.
But kids today don't resonate with our '59 championship. Many of them don't have a clue who Jim Brown is, and even if they do they likely don't know Little / Mackey / Morris / etc. Even Donovan McNabb is out of the league, and not garnering attention for the program anymore. Freeney / Harrison are distant memories for today's recruits.
Couple that with the undeniable fact that we've basically stunk for the decade + since 2001, and we are generally an afterthought for most fans / media types focused on college football. Things really declined under P, as a function of poor recruiting. Then, GRob came in and our program became arguably the worse P5 conference team. We're still digging ourselves out of that mess.
Also need to factor in an AD who has clearly done some good, but also seems to struggle with doing many things right. He is all about show--which is why constant uniform tweaks is perceived by the AD as a good thing.
Believe me, if you went back over the years, you'd see dozens of posts by me expressing the same thing I posted in my original note in this thread: my appreciation for the McNabb era jerseys as the best ever in program history [feel free to validate that with fellow posters who also have repeatedly expressed the same sentiment, Sutomcat and Marsh]. I just recognize that when the program is down, our AD does some squirrely things to try to drum up publicity and fan excitement. My take is that uniforms might excite recruits / players [emphasis on "might"], but the only thing that is going to excite the fanbase is consistent winning.
Personally, I'd love it if we went back to a more "traditional" look and cut it out with the constant changes, weird colors, and gradient shading on helmets / numbers.