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Message: [QUOTE="MadNY3, post: 4310240, member: 441"] I'm intrigued that they are putting this out there now, which is great. Beyond that, it's a press release and a web site with a couple videos that are nice, but nothing one would share. Yet. Curious to see how the "campaign" rolls out. Where. Will they spend marketing dollars behind it nationally? Will there be new assets created and released along the way outside of game performance? In a world that NIL is a new way for the rich schools/boosters to support more, this is a phenomenal opportunity for the University to show some ingenuity and creativity. They need to drive this further and deeper, drilling it down to where and how recruits see it (e.g. TikTok). That does not need a huge budget to magnify if done well. [/QUOTE]